10 cents off orders for customers who bring their own cups, and rewards members can earn 25 bonus stars up to three times per day.
As a growth strategist, I always look for innovative ways to help companies achieve their goals. That’s why I’m excited to share the news about Starbucks’ new test pilot program to reduce waste by encouraging customers to bring their own personal cups, introduced last week.
Starbucks, the world’s largest coffeehouse chain, is offering 10 cents off orders for customers who bring their own cups, and rewards members can earn 25 bonus stars up to three times per day. This program is part of the company’s larger goal to become a “resource-positive” company by storing more carbon than they emit, eliminating waste, and conserving and replenishing more freshwater than they use.
The program is being tested at 192 participating stores across Colorado, a market with a high rate of personal cup use. Starbucks’ Chief Sustainability Officer, Michael Kobori, stated that “innovation is how we will build our next chapter, advance our planet’s positive impact, and boldly reimagine our future together.” By encouraging customers to bring their own cups, the company hopes to reduce waste and conserve resources while also promoting sustainable practices among its customers.
As an organisation growth strategist, I believe this program has the potential to make a significant impact on the environment. Starbucks is one of the largest coffee chains in the world, with 35,711 thousandĀ Starbucks stores worldwide in 2022. If successful, the program could be rolled out to other markets, reducing the company’s carbon, water, and waste footprints.
This new program is just the latest example of Starbucks’ commitment to sustainability. The company has been a leader in sustainability efforts in the food and beverage industry, with initiatives such as offering a 10-cent discount to customers who bring their own cups and implementing a new line of eco-friendly cups made from post-consumer recycled fibre.
The new program in Colorado is a good case study for companies looking to promote sustainability and reduce waste. By offering incentives to customers and choosing a test market with a high rate of personal cup use, Starbucks is taking proactive steps towards achieving its sustainability goals. If other companies follow suit, we may see a significant reduction in waste and a more sustainable future for all. So, let’s grab a cup of coffee (use your own coffee mug š) and join Starbucks in its effort to reduce waste and protect our planet!
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